Tuesday, February 17, 2009

Don't break the rules

Google AdSense Program Policies: Publishers participating in the AdSense program are required to adhere to the following policies. If you fail to comply with these policies, Google may disable ad serving to your site and/or disable your AdSense account. If your account is disabled, you will not be eligible for further participation in the AdSense program. Clicks on Google ads must result from genuine user interest. Any method that artificially generates clicks or impressions on your Google ads is strictly prohibited. These prohibited methods include but are not limited to repeated manual clicks or impressions, using robots, automated click and impression generating tools, third-party services that generate clicks or impressions such as paid-to-click, paid-to-surf, autosurf, and click-exchange programs, or any deceptive software. Please note that clicking on your own ads for any reason is prohibited. Failure to comply with this policy may lead to your account being disabled. Encouraging clicks In order to ensure a good experience for users and advertisers, publishers may not request that users click the ads on their sites or rely on deceptive implementation methods to obtain clicks. Publishers participating in the AdSense program: May not encourage users to click the Google ads by using phrases such as "click the ads," "support us," "visit these links," or other similar language May not direct user attention to the ads via arrows or other graphical gimmicks May not place misleading images alongside individual ads May not promote sites displaying ads through unsolicited mass emails or unwanted advertisements on third-party websites May not compensate users for viewing ads or performing searches, or promise compensation to a third party for such behavior May not place misleading labels above Google ad units - for instance, ads may be labeled "Sponsored Links" but not "Favorite Sites" Site Content While Google offers broad access to a variety of content in the search index, publishers in the AdSense program may only place Google ads on sites that adhere to our content guidelines, and ads must not be displayed on any page with content primarily in an unsupported language.

View a list of supported languages. Sites displaying Google ads may not include: Violent content, racial intolerance, or advocacy against any individual, group, or organization Pornography, adult, or mature content Hacking/cracking content Illicit drugs and drug paraphernalia Excessive profanity Gambling or casino-related content Content regarding programs which compensate users for clicking on ads or offers, performing searches, surfing websites, or reading emails Excessive, repetitive, or irrelevant keywords in the content or code of web pages Deceptive or manipulative content or construction to improve your site's search engine ranking, e.g., your site's PageRank Sales or promotion of weapons or ammunition (e.g., firearms, fighting knives, stun guns) Sales or promotion of beer or hard alcohol Sales or promotion of tobacco or tobacco-related products Sales or promotion of prescription drugs Sales or promotion of products that are replicas or imitations of designer goods Sales or distribution of term papers or student essays Any other content that is illegal, promotes illegal activity, or infringes on the legal rights of others Copyrighted Material Website publishers may not display Google ads on web pages with content protected by copyright law unless they have the necessary legal rights to display that content.

Please see our DMCA policy for more information.Webmaster Guidelines AdSense publishers are required to adhere to the webmaster quality guidelines posted at http://www.google.com/webmasters/guidelines.html#quality.

Site and Ad Behavior Sites showing Google ads should be easy for users to navigate and should not contain excessive pop-ups. AdSense code may not be altered, nor may standard ad behavior be manipulated in any way that is not explicitly permitted by Google. Sites showing Google ads may not contain pop-ups or pop-unders that interfere with site navigation, change user preferences, or initiate downloads. Any AdSense code must be pasted directly into webpages without modification. AdSense participants are not allowed to alter any portion of the code or change the behavior, targeting, or delivery of ads. For instance, clicks on Google ads may not result in a new browser window being launched. A site or third party cannot display our ads, search box, search results, or referral buttons as a result of the actions of any software application such as a toolbar. No AdSense code may be integrated into a software application. Webpages containing AdSense code may not be loaded by any software that can trigger pop-ups, redirect users to unwanted websites, modify browser settings, or otherwise interfere with site navigation. It is your responsibility to ensure that no ad network or affiliate uses such methods to direct traffic to pages that contain your AdSense code. Referral offerings must be made without any obligation or requirement to end users. Publishers may not solicit email addresses from users in conjunction with AdSense referral units. Publishers using online advertising to drive traffic to pages showing Google ads must comply with the spirit of Google's Landing Page Quality Guidelines.

For instance, if you advertise for sites participating in the AdSense program, the advertising should not be deceptive to users. Ad Placement AdSense offers a number of ad formats and advertising products. Publishers are encouraged to experiment with a variety of placements, provided the following policies are respected: Up to three ad units may be displayed on each page. A maximum of two Google AdSense for search boxes may be placed on a page. Up to three link units may also be placed on each page. Up to three referral units may be displayed on a page, in addition to the ad units, search boxes, and link units specified above. AdSense for search results pages may show only a single ad link unit in addition to the ads Google serves with the search results. No other ads may be displayed on your search results page. No Google ad or Google search box may be displayed in a pop-up, pop-under, or in an email. Elements on a page must not obscure any portion of the ads. No Google ad may be placed on any non-content-based pages. No Google ad may be placed on pages published specifically for the purpose of showing ads, whether or not the page content is relevant. Competitive Ads and Services In order to prevent user confusion, we do not permit Google ads or search boxes to be published on websites that also contain other ads or services formatted to use the same layout and colors as the Google ads or search boxes on that site. Although you may sell ads directly on your site, it is your responsibility to ensure these ads cannot be confused with Google ads.Product-Specific Policies Some AdSense products have additional policies that apply specifically to their use. Please review them in full if you use the products listed below.

AdSense for content
AdSense for mobile
AdSense for video (Not Available Now)
AdSense for feeds
AdSense for domains


Google Advertising Cookies Google uses the double click dart (English only) on publisher websites displaying AdSense for content ads. Subject to any applicable laws, rules and regulations, you will have the sole and exclusive right to use all data derived from your use of the DoubleClick DART cookie for any purpose related to your business, provided that Google may use and disclose this data subject to the terms of Google's advertising privacy policies (English only), and any applicable laws, rules and regulations. If your current advertising services contract with Google or DoubleClick already has a specific provision defining data ownership, that provision instead of this policy will govern with regard to the data collected under that contract. AdSense publishers must have and abide by a privacy policy that discloses that third parties may be placing and reading cookies on your users' browser, or using web beacons to collect information as a result of ad serving on your website.

Learn more about preparing your privacy policy. Last updated: August 2008 https://www.google.com/adsense/support/bin/answer.py?hl=en&answer=48182

Your Google AdSense account has been disabled - Why?

Hello,

We continually review all publishers according to our program policies ( http://www.google.com/adsense/policies ) and Terms and Conditions ( http://www.google.com/adsense/terms ). During a recent review of your account, our specialists found that it was not in compliance with our policies.

Publishers may not place Google ads on pages that violate Google’s webmaster quality guidelines (http://www.google.com/support/webmasters/bin/answer.py?answer=35769#quality). While we've included the following excerpts from these guidelines, we recommend that you take the time to review them in their entirety.

* Make pages for users, not for search engines.
* Don't employ cloaking or sneaky redirects.
* Don't load pages with irrelevant words.
* Don't create multiple pages, subdomains, or domains with substantially duplicate content.
* Don't participate in link schemes designed to increase your site's ranking or PageRank.
* Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content.
* Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?"
* If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.

Our specialists have found that your account is related to an account that was disabled for violations of AdSense policies. As previously mentioned, publishers whose accounts have been disabled are not eligible for further participation in the AdSense program.

As a result, your AdSense account has been disabled.

Additionally, as stated in our Terms and Conditions, publishers who have breached this agreement may not receive further payment. The earnings on your account will be returned to the affected advertisers. Please note that this step was taken in an effort to protect the interests of our AdWords advertisers, and to maintain the quality of the AdSense program.

Thank you for your understanding.

Sincerely,

The Google AdSense Team



Hello,

While reviewing your account, we noticed that you are currently displaying
Google ads in a manner that is not compliant with our policies. For
instance, we found violations of AdSense policies on pages such as
googlebrandname.com. Please note that this URL is an example and that the
same violations may exist on other pages of your website.

As stated in our program policies, AdSense publishers are not permitted to
make prominent use of "Google Brand Features" on sites displaying Google
ads.
This includes any sites that attempt to create a false association
with Google or use Google trademarks in the URL.

As a result, we have disabled ad serving to the site.

Your AdSense account remains active. However, we strongly suggest that you
take the time to review our program policies
(https://www.google.com/adsense/policies ) to ensure that all of your
remaining pages are in compliance.

Please note that we may disable your account if further violations are
found in the future.

While going through our records recently, we found that your AdSense
account has posed a significant risk to our AdWords advertisers. Since
keeping your account in our publisher network may financially damage
our advertisers in the future, we've decided to disable your account.

Please understand that we consider this a necessary step to protect the
interests of both our advertisers and our other AdSense publishers. We
realize the inconvenience this may cause you, and we thank you in
advance for your understanding and cooperation.

If you have any questions about your account or the actions we've
taken, please do not reply to this email. You can find more information
by visiting
https://www.google.com/adsense/support/bin/answer.py?answer=57153&hl=en_US.

Sincerely,

The Google AdSense Team